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Adjust acquires Unbotify

Founded in 2012, Adjust has become increasingly focused on ad fraud, and in fact created an industry group called the Coalition Against Ad Fraud a little over a year ago. Co-founder and CTO Paul Müller argued that although the industry has become increasingly concerned about fraud, Adjust has led the way in taking a more proactive approach: “Instead of just telling our clients, ‘Hey, you just spent money on fraud,’ we actively intervened and rejected attribution to a fraudulent source.”

In Müller’s view, Unbotify  fits in with the company’s broader philosophy because the Israeli startup isn’t just trying to detect bots — it also “produces explainable results,” providing a clear explanation of why an impression couldn’t have come from a real human being.

“We strongly believe fraud isn’t a problem that can be solved with a magical black box or eight ball,” he said. “Fraud should not be an opinion. We believe in clear, transparent measurement of why something is fraud.”

More info about the deal on TechCrunch

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Dmitry Ryzhov